Chaos meets control.

Christina Chappetta, with support from Deity, explores the topic of cockpit setup and shares how we can change the entire feel of our bike so it works better for us with just a few tweaks

Follow the highs and the lows of the 2022 season as Deity's Caroline Buchanan chases the Crankworx overall title.

He’s going to fulfill his bohemian vagabonding dreams this year.

Today's advent prize will keep your feet solidly in place. Click here for your chance to win.

Cam Zink heads to Virgin, Utah, and scopes out the venue.

Bikes are dialled, kits are sharp, and the team is ready to race.

Hit some stellar dirt with Vaea Verbeeck.

We're going DH racing!

SO fast.

"Being a mom does not define who I am, I am still Rachel Strait, just with a beautiful baby girl!"

New grips, handlebars, saddles, and more from Deity.

For episode two of How To Bike, Ben Cathro takes a deep dive on geometry, stem lengths, suspension settings, and everything in between.

A closer look at Tom Bradshaw's new ride.

Joel Anderson hits woodsy jump lines.

Some bangers in there, and always cool to see good product photography as well.

Snow or no snow, Bas can ride a bike!

Trying to decide which flat pedals to get? This is a great place to start.

A look at the latest gear to cross our desks.

The Privateer's 2020 rig is ready for when racing gets back underway.

Enter for your chance to win a sweet pair of Deity pedals.

David McMillan showcases the Deftrap pedal in action throughout the landscape of New Zealand.

The Deftrap pedal is a fully sealed, rebuildable nylon pedal.

Nothing but the sound of the tires on the trail.

Get on board with Joel Anderson for some classic UK action.

All proceeds of this raffle will go towards charitable causes that Jordie Lunn believed in so that his memory will live on.

Bas van Steenbergen's signature style on New Zealand's dream track of Dirt Farm.

The riding is amazing and she created the soundtrack as well.

10 days of riding in Montana, Idaho, and Wyoming.

Enjoy a slice of New Zealand in the latest production from the DEITY crew!

The brand releases six different 35mm handlebars.

Take a journey behind the scenes as the Deity crew spotlight Vaea Verbeeck as she runs through an onslaught of events at Crankworx Whistler in Episode 1 of "Women of Deity."

Taylor Reed explores some of the state's best trails.

Feast your eyes on this banger: Brendan Fairclough rides Revolution Bike Park in North Wales the only way he knows how – with masses of style, steeze and speed.

Ever wondered what The 'Dog thinks the perfect bar should look and feel like? Wonder no more – Deity has launched the BF800 Brendog signature handlebar.

Gloveless and with a style unlike anyone else, Sam Blenkinsop is set loose on home turf in this Deity production, "Knuckleduster."

Deity's new 'LAPS' video has David and Bas hitting some classic Whistler lines and showcasing their timeless style on two wheels.

Dive into Australian dirt with the Lusty Industries crew and watch Joel Willis, Daniel Chiarelli, and Pacey Stockton break in some fresh DEITY kits.

Bas van Steenbergen tears it up on his trail bike and downhill bike with style for miles.

Hold on to your hats - Joe Smith is on a tear in this rowdy edit from Deity and Caldwell Visuals.

We look at what some of the innovative designs have in common, and how they compare to each other.

Ripping Mulally's home trails while he's stuck behind the (old) handycam.

Britney White rips the loam of the PNW to pieces as though she was born for this.

Take a rip through some New Zealand landscape as David McMillan visits the epic estate of Sam Robbie and then cuts some lines through fire riddled terrain in the latest edit by Deity, "Slash and Burn"

Watch as Bas Van Steenbergen ditches winter conditions in Kelowna in favor of slashing lush dirt in Vancouver B.C.

The folks behind Deity have been painstakingly working around the clock to supercharge their new look and line of products. Get all the details inside.

Two individuals, so in sync, inseparable, and the unstoppable force behind Deity. Before the relaunch of the brand that will see new products and a new direction for the company, we focus on Sadie and Eric, who through their love for each other and the love for what they do, continue to drive the business to new heights. Find out more about how the owners of Deity met, their company values and how they've worked together to get where they are today.

If you believe that all flat pedals are pretty much the same, these will set you straight.

New bars, pedals, and stems are on the way from Deity this February.

Holy crap! David has one gear and a pin it or bin it style of riding.

Deity have a way of doing things like no one else. From small beginnings to where they are now, Sadie and Eric have built the foundations of Deity on passion and staying true to what they believe. We caught up with them to check out their new digs and find out more about the company.

Well, this might just be one of the most creative ways to ride Virgin, Utah, that we've seen.

In between winter's rainstorms, Deity's Spencer Graf is loving the good days on the Sunshine Coast as he rips it up at Coast Gravity Park.

The amount of charging being done by Neko is equally matched with the solid soundtrack in this new video.

Lars Tribus is an East Coast OG and it's rad to see a company putting out a tribute video like this to thank a rider for 10 years of service together.

Tyler McCaul teams up with Clay Porter and absolutely crushes this secret slalom course.

What would you get if you listened to your rider's feedback and worked together for close to 3 years to develop a product? The TMAC pedal is the answer.

We put Deity's widest and thinnest pedals yet to the test.

Matt Macduff's Review Bazooka puts Deity's Divot I-Beam saddle between his legs to find out if it's worth your money.

Review Bazooka blows up DJ, street and slopestyle products to shoot you the straight goods.

Tyler McCaul makes the trek from a parched California to join his Deity teammates Bas van Steenbergen and Noah Brousseau to hit up the magic that is the Silver Star bike park.

There is a lack of moisture on the trails, but the fun factor is still high.

Deity's Adam Hauck absolutely destroys zones on the East Coast in this video.

It's the middle of the week, it's summer time and we all love contests.

Look at these lush trails and tell us that you don't want to join Matt Patterson as he rallies them?

The crew at Deity has been busy revamping their Micro Direct Mount and Cavity stems and they are ready for the masses.

Both Steven Bafus and Cody Gessel have so much style on their bikes. Be it in the concrete parks to the secret jump trails that are hidden in the woods, these guys really throw down.

Fresh tires, pedals, helmets and more in this update from Monterey, California.

Deity has revamped a ton of goods for the 2015 season and the new Bladerunner pedal is looking sweet.

It's looking like Deity is making some good moves this season with the signing of the Gstaad-Scott DH team.

Get sideways with Deity's Jake Kinney, Cody Gessel and Alex Reveles.

Virtu Media takes advantage of a rare season of mellow weather and perfect dirt on the west coast of BC to bring us this sweet trail riding edit.

For 2015 and forward Canadian distributor Trident Sports will be bringing Deity Components into Canada.

Take a trip with Alex Reveles to his private playground, hidden deep in the woods, in the latest edit by Deity, "Backwoods".

An average day to one rider is never the same to another. DJ's days are enviable.

Style is its own present and Santa has left a lot of it under Cody's tree over the years.

Brayden Barrett-Hay is a testament to determination and hard work. From his potentially career ending crash at Crankworx in 2013 to the rider you see in this video today, he's a machine.

Here are your fifth place winners, stay tuned for more announcements during the week.

We've wondered what Tyler McCaul has been up to lately and this video says that he's straight killing it.

Two of the most dynamic brothers in MTB have just dropped a banger edit that you should watch.

Get a glimpse at the speed required to be a back to back Enduro World Champion in the latest edit by Deity, "In the Groove" featuring Tracy Moseley.

Welcome to the lost files from Deity as their athletes Jake Kinney and Cody Gessel take to rad spots like Aptos' Post Office jumps.

These might be the sweetest looking jumps we've seen all season and Jake Kinney is simply killing them.

Sometimes a rider needs to step back and start fresh. Living in Cascadia makes it easy to find what you need as a rider, and watching the good times roll is the next best thing to being there.

If tricks are for kids, then Tyler McCaul and Greg Watts are well on their way to never growing up.

Jake Kinney has mad, effortless style. Best street, park edit we've seen in a long time.

Cool to see a rider moving up the grassroots ranks with a company, all through hard work and dedication.

Take a look at new pedals from Deity, an all-mountain machine from Guerrilla Gravity, Race Face's Indy knee guards, and more in this installment from sunny California.

Bas grabs his trail bike and shows us what it should look like when we point our bikes back down the hill.

Join Deity rider Steven Bafus as he takes to the streets of Portland in this chill video from Cory Tepper.

*Warning - Helmets should be worn when attempting to ride like Steven*

The riding, filming and tunes are gonna draw you into this sick park edit, so sit back and take it all in.

Bas van Steenbergen heads to Vancouver Island and hits up some of Mark Matthews big ol' senders.

As fall arrived, Jonesy Fedderson teamed up behind the scenes with Riley Smith on this quick Deity edit that showcases the BMX henchman hitting spots throughout Utah.

Double or Nothing, Greg Watts, is back and just killing his local zones in California.

Take a ride with Deity's DJ Brandt in the latest edit by Connor Tieulie!

The Alberta scene is strong and it's cool to see videos of up and coming riders throwing down.

From his clothes to his riding, Cody Gessel has style like no other.

More trail riding goodness with Kyle Warner.

Jake Kinney has so much style, just watch this guy's smoothness all through the newest Deity video.

Take a ride with Tracy Moseley as she hits the local trails and showcases why she is one of the fastest women ever on a bike.

The crew at Deity are proud to announce the official launch of their Carbon lines of handlebars and the debut of the anticipated DC31 Mohawk.

Deity's latest video showcases Australian dirt jumper Tom Hall. Watch him get stylish on his local jumps.

Deity's Cody Gessel and Jonesy Fedderson end their trip by meeting up with Destin Cantrell for a session at the famous Bundy Trails!

Deity adds two carbon fiber handlebars and an I-Beam saddle and post to their lineup.

Long Nguyen follows Deity rider Marshall Mullen around Malibu, California on what may be some of the nicest trails and dirt jumps we've seen.

Deity's new stem options look amazing, check out their colourways and tech specs inside.

It's winter and it's cold, so it's time to ride some indoor with Cody Gessel and Jonesy Fedderson.

Cam Zink has his own signature bar, so let's go for a ride with him and then take a closer look at it.

Virtu Media is at it again. Looks like Jeremy is recovering nicely from injury and is back throwing more crazy combos than ever.

If the song doesn't draw you in, the riding in this video will. Sick trails and big props to the builders.

We all love options and with Deity entering the I-Beam saddle market, they are the first seat company to have offerings in all three major saddle styles - I-Beam, Pivotal and standard rails.

I-Beam is known as one of the world's lightest seat and post combos, now Deity has entered the game with their own I-Beam saddles.

Easton Havoc UST 150 wheelset • RaceFace Atlas FR handlebar • Deity Decoy pedals

Product Picks is a weekly feature that lets you see the latest gear that we're rocking and how it performs.

Dakine Sentinel Glove • Straitline Components Race Ring • Deity Black Label Handlebar

Deity had several new products to show us at Sea Otter this year, as well as a few surprises like Shaun Palmer...

Deity components welcomes Tyler McCaul to the Bloodline, congrats to both.

The Okanagan boys load up their new bikes and head to the North Shore for work out the winter legs and get up to speed for race season. Widescreen video inside.

World Champ Tracy Moseley has launched her own team this year, and Deity Components are proud to be a part of it!

The crew at deity is proud to announce the release of their highly anticipated line of podium ready handlebars - introducing the all new deity Blacklabel, Dirty30, Topsoil, and Villain.

Do you enjoy your local trails? Do you thank the folks that build them? Deity wants you to meet Cob and send one lucky rider home with a new frame, details, video and pics inside.

We showed you the Deity hardtails at this year's Sea Otter Classic and now the fine folks at Deity are ready to roll them out to you!

Deity is at Sea Otter showing off their new lightweight nylon blend Compound pedals, as well as new finishes for their Dirty 30 bars.

We are about to enter the powdercoat phase of our Cryptkeeper and Streetsweeper frame production and to celebrate, we have decided to show some sneak peek images of the upcoming deity Streetsweeper.

Eric and Sadie Davies started Deity Components in 2004 with only 5 products and almost no money. Now almost 7 years later they are releasing two frames, and their product line has expanded considerably in both size and quality.

Deity showed up at this year's Sea Otter Classic with an entirely new range of products. From bars and stems, to pedals and cranks, nearly everything is new and improved. Inside you can watch a video of Eric from Deity showing you what's new and shiny!

Read on...

Recently I started the construction of my street bike for the year, and it has some unique features about it. One of which is a mid bottom bracket, meaning I was forced to use press in bottom bracket cups. This application limited me to BMX style cranks, however, doing a test on BMX cranks would not help you all mountain, freeride, and downhill riders out at all.

Deity has been slaving for 2.5 years on the Vendetta crankset, and after a few quick chats with Eric at Deity, I had my cranks picked out.

Click here for information on the Vendetta Crankset...

The first wave of 2009 deity gear is launched!

Portland, Oregon - Bound by attitude, style, and not conforming for anybody, the deity crew continues to expand their ever growing product line with the release of some of their anticipated new 2009 products. With the debut of deity’s all new Fantom Series of stems, Alibi Series of sprockets, Lock-On line of grips, and the Decoy Pedals, you can now access almost a hundred pages of technical information, product images, and much more at www.deitycomponents.com.

With the release of the new deity Vendetta REV2 Crankset last week, deity is offering existing 2008 deity Vendetta Crankset owners the opportunity to upgrade to the all new Vendetta LHD Non-Drive arm for FREE (while supplies last)!

Fresh meat is something that Pinkbike.com takes pride in. Showing ya'll what we are going to be testing, and items that we have found to be a good buy, or well worth your hard earned dollars. This fresh meat article is featuring products from Deity Components new line up, Easton Components high end products, Biker Soaps awesome cleaning agent, Shimano's new XT lineup, Forumla's new high end disc brakes, and some flashly 661 Gloves.

Here is your chance to win a custom built bike and a possible spot on the Deity pro roster! The five month contest will give true riders from across the globe the opportunity to showcase their skills, personality, style, and why they are worthy to win this bike and a possible spot on the elite deity pro roster…all captured in a video format. Looking for talent, the end winner not only walks away with a custom built Blk Mrkt MOB that features the full, all new Deity 2008 product line, prototype Deity metal, custom powdercoat Atomlab DHR wheelset, GI DU pedals, custom Rock Shox Pike, and so much more, but also an opportunity to possibly become the next Deity pro rider!

The long awaited 2008 deity site is finally here!

2008 marks a new chapter for deity starting with the debut of their all new website that showcases the new 2008 deity product line in a feature rich package that bleeds deity’s style on every page.

Wanting to deliver far more than the typical formulaic web site layout, the 2008 site has not only emphasized the refined direction deity is seeking, but also delivers comprehensive features and details of their all new 2008 product line plus so much more. Read On!

Bound by attitude, style, and not conforming for anybody, the deity crew continues to expand their ever growing Softgoods designs to reflect their vision, passions, voice, and influences. Now offering 11 shirts, 6 hats, 1 zip up hoody, and a lot more to come for the 2008 season, the deity crew is proud to introduce five of their new designs…The Matador, Vengeance, Death Bird, Youth, and Propaganda Tee to the masses. A late summer release, you can expect to see the line grow throughout the 2008 season as new designs are introduced, old ones are retired, and new gear comes to the fold.

Deity Interbike 2006 Video

The deity crew has been busy preparing for the upcoming season in classic deity fashion and is proud to announce the anticipated release of the 4130 CRANKSETS, 2014 HANDLEBARS, and 31.8 STEMS in their third color, GRAY!