5 Key Stats From XC Racers in the Pinkbike State of the Sport Survey 2024

Apr 4, 2024
by Sarah Moore  
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Welcome to the 2024 Pinkbike State of the Sport Survey. This anonymous survey is designed to highlight key issues and riders' perspectives on the sport that we, pro riders, and Pinkbike readers all love so much. We surveyed the best riders in the world to hear their thoughts, ideas, concerns, and criticisms on mountain biking in 2024. Now, we're breaking down what we've learned. We're now publishing a series of articles that break down sections of the results, and you'll see the results in full shortly. This year, we introduced the public survey, which will help gauge public views on the sport and should make for some interesting comparisons to what the racers say. Stay tuned for that. To read the introduction to the survey click here, and to see all the other currently published SOTS articles click here.





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Overview

Cross-country racers are dreaming of one thing this year, qualifying for and competing at the Paris 2024 Olympics. Most rider contracts were extended to the end of 2024 so there weren't big changes ahead of the Olympics. In fact, we didn't see any top XC racers make the move to a new team program ahead of the 2024 season and our Complete Guide to the 2024 World Cup XC Teams is largely the same as our guide to the 2023 season.

However, like enduro and downhill, XC saw a major change ahead of the 2023 season with Warner Bros. Discovery (WBD) taking the reins of organization and coverage of the series. That meant that U23 XCO races were broadcast for the first time and the U23 category saw XCC racing for the first time. Overall, the racing in 2023 was incredible, with bright young star Puck Pieterse taking the women's overall and the GOAT Nino Schurter taking his ninth World Cup overall title.
Quick Stats:

Percentage of State of the Sport Respondents Racing XC World Cups: 100%
Men/Women: 50%/50%
Percentage of Riders With a World Cup win: 20%
Percentage of Riders Within the Top 10 Overall in 2023: 46.7%
Mode Wage: $50,000 - $100,000 USD
Median Wage: $40,000 USD
Home Continent:
Europe - 76.67%
North America - 16.67%
Oceania - 6.67%

While the level of XC just seems to be getting higher and higher and more riders than ever can win in both the men's and women's races, that doesn't mean that everything is perfect from the racer's standpoint. After asking some of the world's best XC racers what they think about the state of the sport, here are our key takeaways.


The Vast Majority of Racers Were Not Negatively Impacted By the New Race Organization

Unlike in downhill where racers were introduced to an entirely new format with semi-finals in 2023, Short Track (XCC) has been a part of the World Cup weekend schedule since 2018 and the race weekend schedule went largely unchanged with Warner Bros. Discovery (WBD) taking the reins of organization of the series.

While over 56.7% of riders are in favour of the schedule and 13.3% of riders chose the "Neutral" option which likely means they don't have strong feelings about the schedule, 30% do not like it. However, this is the same percentage we found in our last State of the Sport survey before Warner Bros. Discovery took over the organization.


While the majority of comments about the new organization were related to the broadcast and how racers would like there to be a bit more focus on the battles going on behind the top three, there were a couple of comments related to dissatisfaction with the way the events were organized, the schedule, and communication with riders.


bigquotesThe coverage itself is good, although I preferred Red Bull as a broadcaster. The horrible things for me with Warner Bros are the decisions they make to "make the sport bigger" by cancelling the best World Cup venues like Lenzerheide or Albstadt (in the future even more) and going to places where we have no spirit of the sport, no community, but enormous costs and efforts for teams. I am sure if there will be any World Cup in places like Abu Dhabi many riders will decide to not take part in these World Cups (including me). Additionally, we can say that the communication between ESO and the teams is a nightmare.

bigquotesIt is worse than ever! It looks like a big show, but the streaming is boring and sh*t. The fans can't get to the track, because there's a 3-meter gap. In Snowshoe, half of the track was closed for the fans! Unbelievable!! It brings nothing to our sport!!

bigquotesThey are in a place where they need to answer the calls, listen to the public. I really hope they recognize their responsibility over the sport and steward it well.

bigquotes2023 felt very rough and ready. It needs to be tidied up for sure, and the relationship between WB/Discovery and the teams/athletes needs to be much better.





Racers Enjoy Racing Short Track (XCC)

Since XCC was introduced in 2018, its value towards the overall has varied. Now, in addition to a preferred spot on the start line, a top Elite result in XCC will get you 80 points towards the overall, with more points (250) awarded to the top Elite XCO riders and that seems to be a sweet spot. There are also separate jerseys and overalls to compete for. In 2021, we saw the first-ever UCI World Champions for cross-country Short Track and in 2022, we saw a separate overall championship evolve for XCC.

While in years past it may not always have been the case, it seems that riders are now largely happy with the addition of the shorter, less technical race on Friday evening ahead of the main event on Sunday. However, 90% of the riders we surveyed said that they still prefer the XCO discipline over the XCC discipline.







Racers Do Not Want the Race Courses to Get More Technical

We often talk about how much more technical cross-country courses are these days and how cross-country bikes keep getting longer and slacker to keep up with them. Nowadays, you're just as likely to see bikes with 120mm of travel as you are with 100mm of travel and hardtails are few and far between.

An overwhelming majority of XC racers think that XC World Cup courses are now technical enough and do not want to see them get more technical in the coming years. In response to the question "I wish the XCO courses were more technical", almost 75% of racers think the courses don't need to become any more technical.


The XCC courses are much less technical and see much higher speeds over the 20 minutes of racing. Riders are more divided on whether they would like to see these courses become more technical or not, but only 20% think that the XCC courses should be more technical.






Riders Are Making More Heading Into An Olympic Year, But The Top Earners Are All Men

Although the industry may not be at its healthiest, it seems that most cross-country racers were able to secure the same wage they had in 2023 or a higher wage. 73% of riders surveyed make their full income from racing their cross-country bikes and the rest said that racing is at least 50% of their income. Only 6.7% of riders surveyed said that they were making less money than in 2023.


That being said, we received 50% men and 50% women who answered this survey and all of the top earners who answered our survey saying they made over $100,000 were men and the women have overwhelmingly lower salaries overall. The two riders (out of 30 XC racers that answered our survey) who stated they are making $250,000 - $500,000 USD are both men. Women's mountain biking is at such a high level right now and it's disappointing that we are still seeing the disparity in these salaries.


One thing that is equal is prize money, but unsurprisingly, an overwhelming 90% of riders are dissatisfied with prize money available for the World Cup podium. With several riders crossing over to road cycling where prize purses are much bigger, it makes it hard to swallow the €3750 (about $4,000 USD). 16.67% of riders think the prize money should be $5,000 to $10,000 USD, 30% of riders think the prize money should be $10,000 to $15,000 USD, 36.7% of riders surveyed think that the prize money should be $15,000 to $20,000 USD, and 16.7% of riders think it should be $20,000 USD or more.





Results are What Matter to Sponsors of XC Athletes, But That Doesn't Mean They Don't Worry About Social Media

While 90% of riders agree that consistent results are the number one most important thing in their discipline to prove their worth to sponsors and none have ever considered leaving XC racing to focus on creating media full time, when asked why they use social media, 53% said that they think it makes them more valuable to their sponsors.

When asked whether social media has a negative effect on their general well-being, 43% said that it does.





Author Info:
sarahmoore avatar

Member since Mar 30, 2011
1,330 articles

53 Comments
  • 82 14
 F%&* social media and what it does to everyone's mental health. That includes you Strava.
  • 19 16
 Why don't you choose to not use?
  • 45 9
 @Madfella: Weird comment. Just because an Individual opts out of something doesn't mean that thing doesn't still impact the world & the people in it.
  • 11 1
 I couldn't agree more! I've been gradually caring less and less about my Strava stats and I find that I just have more fun riding as a result. And after canceling my Instagram account about a year ago (as well as the news app on my phone) my mental health has improved by a meaningful amount. Social media is like nicotine, you get a quick blast when you take your first hit, five minutes later your stomach hurts and you feel like shit, yet you keep coming back because you're addicted.
  • 8 1
 I don’t know. I can totally understand not wanting to use Strava as a “normal” rider. It’s nice to use your bike as a disconnect. For XC guys though, it’s more motivating than harmful. It’s really cool to be able to see how a good portion of the pros are training and replicate it.
  • 31 3
 You understand that comments sections are pretty close to social media right? I believe that's what called irony.
  • 8 6
 @FranklinHaith: This comment on hypocrisy is what I like to attribute to the kind of folks who sit in the back of the classroom and mumble about how dumb the folks are up front.
  • 11 3
 @Sycip69er: Wait did we go to school together?!

Just sayin man. Social media impacts on metal health and being in the comments section, while not 100% apples to apples, are certainly in the same aisle of the store.
  • 2 0
 @FranklinHaith: My metal health rocks.
  • 7 1
 @FranklinHaith: Agreed. Having a conversation gives a dopamine hit. Getting likes and dislikes does also. Going for a bike ride gives 100x the dopamine hit than social media. Going for a bike ride and thinking about how much your instagram and Strava followers are going to love your stats and your photos gives a 105x dopamine hit. You wondering why you didn't get enough likes or kudos negates that feeling and pokes at whatever part of your brain is associated with depression. I'm obviously no expert, but it isn't healthy. Saying that discussing it on the internet is irony or hypocracy really doesn't advance the conversation, it denigrates the people having the conversation and gives that person a little dopamine hit for calling them out. Just saying...
  • 5 15
flag flexorcist (Apr 4, 2024 at 13:33) (Below Threshold)
 Y’all take your riding way too seriously. the key for me would to be sign a pretty sweet contract then post myself almost naked with a cigarette hanging out of my mouth. coming from a music background so looking to make XC rock n roll. Seriously I f*ckin love pissing people off on my bike. Just go ride you pussies (I’ll probably pass you tho)
  • 7 0
 @flexorcist: You'd fit in with the singlespeed crowd. C'mon over and party with us.
  • 1 0
 @pmhobson: Yeah but if Strava or FB shut down tomorrow, more would just pop up in their place. I think what @Madfella was getting at is there's no point in complaining about social media because it's just a fact of life like taxes.
  • 1 8
flag flexorcist (Apr 4, 2024 at 17:08) (Below Threshold)
 @Sycip69er: I appreciate the offer bruddah, sounds fun. - but I honestly wouldn’t fit in. is what it is. I really say what I feel in the moment even if I sound like an ass. Im very free and fortunate to not have an answer to anyone in life. I’m a lucky son of a bitch. Have a good day
  • 3 1
 A poor workman blames his tools.
  • 1 0
 @iamamodel: That's because good workmen don't use bad tools.
  • 1 0
 Strava’s great
  • 1 0
 @motdrawde: It is great, I just think you can go overboard with how much emphasis you put on hitting goals and tracking stats.
  • 20 0
 I was blown away when I saw Rebecca Henderson's Instagram post this week saying that there are currently no viewing options in Australia for the world cups for the upcoming season. What a mess.
  • 2 0
 where there is a will, there's a way! I'll figure it out. Have not missed a WCDH in probably a decade. This won't stop me.
  • 5 0
 and New Zealand. Think how many WC athletes come from those 2 countries (esp in DH) and we can't watch in any form, without accessing it illegally.
  • 1 0
 This really is ridiculous. Then again, in Finland I'm not currently sure what streaming service I should eventually get for this either. It was just announced a couple of weeks ago that we're now getting the Discovery/ HBO combo Max here too "soon", with their separate sports package as was earlier announced with the US. Apparently "soon" will be the end of May (so not in time for the first races in any discipline), but so far there's no info what the pricing is - currently with Discovery the sports version is 9,99€ a month, but we'll see how the Max pricing will be here compared to the ridiculously high price in the US. (As I currently have HBO in use that would be the easy option, but right now I don't even know how my basic subscription price would change without the sport add-on.) Luckily for us there is still the Eurosport option as plan b, but this WB takeover really hasn't improved things so far anywhere. Hope they'll somehow get things sorted there on the other side of the world too still.
  • 18 1
 Should've asked about racers' feelings on the changes to and current state of TV broadcasting cluster%^&@ of a situation, that UCI and WB created... The repercussions of which cannot be overstated and over time their own wages could be affected.
  • 6 1
 This is covered in the article. Here is but one snippet of text: "While the majority of comments about the new organization were related to the broadcast and how racers would like there to be a bit more focus on the battles going on behind the top three..."
  • 3 5
 @pmhobson: Um, no, it wasn't. There was no question that focused on how TV broadcasting has changed, making races less accessible and bringing viewership down, exactly opposite to what UCI should be focused on. If they cared. Fewer fans, less visibility for sponsors / advertisers.. sooner or later that's got to affect teams and racers by extension, as well.
  • 4 1
 @arek: "It is worse than ever! It looks like a big show, but the streaming is boring and sh*t. The fans can't get to the track, because there's a 3-meter gap. In Snowshoe, half of the track was closed for the fans! Unbelievable!! It brings nothing to our sport!!"
  • 13 0
 We'll dive more into the broadcast and how people are/aren't watching in our Public State of the Sport survey.
  • 3 0
 @sarahmoore: what about people in countries like Australia that probably won't be able to watch it as we have no broadcasters interested. I have to watch so I can understand what is happening in the sport but can't do that this year
  • 1 0
 @pmhobson: Oh man. Did you actually read what I wrote about? Your quote has *nothing* to do with it. I was not talking about production and camera angles (although those left much to be desired, too, at times), but about how races have become less - and now even less yet - accessible for tv audiences.
  • 2 0
 @Beyond-The-Tape: DuckDuckGo tells me that FloBikes is available in Australia in 2024.
  • 1 0
 @andrewbikeguide: Only road races by the looks of it
  • 1 0
 @pmhobson: agree with this as a viewer. RB were just as bad as WB though. Many times we watched the race leader ride a climb solo in recovery, or cruise down the last descent for victory; totally ignoring a dramatic flat out battle between 3rd and 4th.
  • 6 0
 Shoulda asked about how the rise in gravel racing is impacting their plans for the year. Thinking about the Lifetime Series. I get that it's not MTB, but there is no denying that many high level XC MTB racers are dabbling in gravel.
  • 3 0
 Lifetime has two XC events. Sea Otter and Leadville.
  • 2 0
 @Henchman21: Right. So would be interesting to see how many of the top pros are doing those events (and the gravel ones for the whole series) that otherwise might not do gravel events.
  • 6 0
 How many pros at US gravel races are WC level? One or two? How many of them are in the WC top 10? Zero. About half the WC racers interviewed for this survey are in the top 10. If you do the math, odds are, zero gravel racers got interviewed. Gravel is a great payday for domestic US pros, and is really helping manufacturers sell N+1 bikes, but if you are at the WC elite level, like Puck Pieterse, your eyes are on the big bucks & big stage of Protour Road Racing.
  • 1 0
 @WarOnErrorism: I agree with what you say, I suppose there are exceptions though. Keegan Swenson is WC XCO level but chooses to race gravel, I guess his true skill levels are for longer races, though according to a coaching video he was on the list for Olympic XCO for the US. He also finished 5th at the gravel worlds against pro-tour racers, so he's up there. On the ladies side, Hayley Hunter Smith and Hannah Otto are racing gravel and XCO at WC level. Then you have racers like Pidcock, MVDP and Ferrand-Prevot who are capable of all desciplines.
  • 2 0
 @Henchman21: + Chequamegon 40
Sea Otter is probably the only somewhat XC for those who have truly raced MTB XC.
  • 1 0
 @WarOnErrorism: Matt Beers did one of the Lifetime races last year and is planning on more this year, and Blevins does BWR and some other gravely stuff. I think Specialized is pushing their atheletes to do some crossover/gravel stuff. Even some big names in world tour road racing are showing up occasionally (Kasia Niewiadoma won Big Sugar). I wouldn't be surprised if we see a little more crossover in the future. Especially from XCM type riders.

But I do agree it's kinda small potatoes, and I would fully expect WT / WC pros to rip the legs off people in Lifetime races, provided they can avoid crashes, mechanicals, etc.
  • 6 0
 The median income is still less than the minimum wage as a world tour road cyclist at €44,150. And there's 18 world tour teams with about 28-30 riders each.

Just shows where the money in cycling is.
  • 1 0
 And isn't likely to change - and more likely, we'll see more XC racers be tempted to go road racing....... There's never been more money in road racing - and Lidl have provided the Trek road teams with a far bigger budget, allowing them to make more signings. A shame the Trek MTB teams weren't included, but there isn't enough exposure for XC racing for these sponsors.
  • 4 0
 I'd be hesitant to draw any conclusions from this salary data. 39 respondents, half in each category, with a wide variance of possible responses points to a significant error rate. Missing one or two key respondents in such a small population could drastically affect the results. I like what PB is trying to do here, but much of the data an analysis needs to be taken with a massive grain of salt, like a boulder-sized crystal.
  • 2 0
 I also see they do a slight of hand at the beginning by giving the percent of those they surveyed that are pro racers (which is 100% duh) rather than the percent of pro racers they surveyed. Especially in sports, missing a few high earners can give a vastly different picture given the high variance of the underlying distribution. Somewhat meaningless data and analysis.
  • 2 0
 This is the first year in many I won't be streaming XCO World Cup races but rather watching the Youtube highlights. I don't really watch the road stuff and GCN+ was kinda the limit for catching 5-10 races A YEAR. Now with max and add-on... ugh... anyone else in the same boat?
  • 2 0
 There are some superstars in women's XC - I find hard to believe they participated in this. There is no way the top women in XC are not earning over $100K
  • 1 0
 There's a good chance the top women simply didn't take the survey, which is causing this observation.
  • 4 1
 Touching on pay parity, should not the U23 riders get equal pay too?
  • 2 0
 With the exception of world champs, they are welcome to enter elite if they want to.
Historically it was thought that you getter better at endurance sports as you age, so an U23 "develpment league" made sense, but there have been I think 2 U23 tour de France winners in the last decade, so modern training and health knowledge may have changed that somewhat.
  • 1 0
 In what sport do college athletes make the same as pros?
  • 1 0
 A breakdown of How XCO makes the money to pay the riders eg viewer numbers(with male/female data)
we know there are Sponcers and manufacturers but is that it?

More data!
  • 1 0
 The disparity in men’s and women’s salaries is rough
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