PRESS RELEASE: CONTEXT RIDEWEAR ADD NEW GEAR OPTIONS FOR 2024
At Context Ridewear we are building on the success of our first full year in 2023 and introducing some exciting new products and bundles to the market for 2024. Continuing to build on the key principles on which our company was built - to supply reliable kit with a clean style, with amazing service and at an industry-leading price-point. Listening to customer feedback, we've expanded our size ranges to make Context gear more accessible to all riders and improved key areas of our products to ensure we are supplying kit of excellent quality and value.
Our pioneering 1 year crash replacement policy continues to be a key cornerstone of our offering, with a 40% discount on replacement gear offered to existing customers if they crash and break their gear within a year.
All Context Ridewer kit is designed by us in the UK to cope with our mixed weather conditions, and we keep costs down by only selling direct.
So, enough of that corporate waffle - let's tell you what's new for 2024!
Context Ridewear Freeride Hoodie
Freeride Hoodie Features
• 300GSM Polyester micro-fleece to shed dirt, mud, and light rain
• Long-tail shape for attack-position coverage
• Large zippered pit vents for ventilation
• Enlarged hood for over-helmet fit
• Front Half-Zip
• Zippered kangaroo goggle pocket
• YKK Zips with toggles used throughout
• Signature tan patch with a screen-printed graphic on the back
• £54.99
Not just a hoodie with our logo on, our Freeride Hoodie is a full on technical garment with a casual appearanceThe Context Freeride hoodie is packed with enough technical features to make it your go-to outerwear for a whole range of rides. Ideal for the dirt jumps, pump track, or any trail ride or uplift day. And don't forget those long days spent with a shovel in-hand too!
Soft and comfortable, with a sporty full polyester fleece construction and highly adjustable levels of ventilation - this hoodie has been custom designed in the UK from the ground-up to fit around your MTB lifestyle. Quite simply it's a garment you won't want to take off. And being 100% polyester, it sheds mud, sweat, and light rain and won't get hot and clammy like a cotton hoodie does.
Context Ridewear MTB Shorts
After the success of our Gravity and Enduro Trousers, it only made sense that we would introduce some no-nonsense MTB shorts. Taking everything we've learned from our trousers, these mid-weight shorts are a great companion for any gravity ride, with a breathable front and a splashproof single-piece softshell rear.
MTB Shorts details
• Breathable front panel, water resistant rear
• Single piece, seamless rear panel for comfort and splash resistance
• Silicone gripper around waist
• YKK Zippered pockets
• Signature embossed faux-leather panel on right knee
• Key tether in pocket to secure valuables
• £44.99
Simple, reliable, and versatile. Our new MTB shorts are an essential new addition to our rangeLS (Long-Sleeve) Jersey
A jersey is a jersey right? Well, yeah, kinda... but theres some basics which need to be right. The cut, fit, and materials need to be on-point; so those are the elements we've focussed on here.
Fashion - well... that's subjective. So for a timeless appeal which will match with any of your existing gear, our jerseys are only available in two colour-ways; 'Whiteout' and 'Blackout'.
LS Jersey Features
• 100% Polyester
• Longtail shape with generous arm length
• Slim, tapered arms to eliminate loose material.
• Aerated panelling down the sides and under the full length of the arms
• Subtle tan Context badge
• £24.99
Privateer Package
Want all of your 2024 new-season kit in a box? Want to just do a few clicks and get the best value imaginable?
We've introduced our 'Privateer Package' to contain one of everything we do, which you can mix and match to suit the weather conditions or style of ride you're going on that day.
Privateer Package Contents
• Gravity Pants
• Enduro Pants
• MTB Shorts
• Freeride Hoodie
• LS Jersey
• Softshell Gilet
• Mesh Vest
• Tech Tee
• Compression Base Layer
• £214.99
Existing Favourites
Our ever-popular existing range continues for 2024, too, offering excellent value for money with up to a further 20% discount when purchased as part of a bundle.
Gravity Pants
• Our crashproof DH/Bikepark pant!
• Tapered shape with plenty of knee pad space
• Softshell construction
• Water resistant rear panel
• Cordura knee panels
• Wind and water resistant
• £59.99
Enduro Pants
• Vesatile spring/summer pants
• Tapered cut with ample knee pad room
• Nylon/Elastane construction
• Mesh vented panels behind knees
• Breathable and extremely comfortable
• £49.99
Softshell Winter Gilet
• Warm winter gilet
• Longtail shape to keep mud spray at bay
• Fleece-lined softshell construction
• Fully wind and waterproof
• Waterproof pockets with key tether
• £29.99
Give our kit a try in 2024 and RIDE IN CONTEXT.
MENTIONS: @Rideincontext
@DangerDanger @DavidHillPhotos
I find the opposite. They deflect mud for a little bit then just absorb everything, and feel really heavy.
Gutted as the quality is top.