Kate Courtney, Jenny Rissveds, Nino Schurter, Lars Forster, Florian Vogel and Thomas Frischknecht, to name just a few, have all contributed victories over the past two decades.
"Aaron Gwin was expensive, but he was even more expensive when he left Specialized. At that stage, we said enough is enough, we cannot afford or justify that amount of money."
Fast Life is back to give you a glimpse into the heads of Kate Courtney, Loic Bruni and Finn Iles as they talk through one of the craziest, and shortest, World Cup seasons.
We ask Kate Courtney about her new partnership with Team MIPS, the role head injuries have played in her career, and what she wishes more athletes knew about concussions.
We always publish our own New Year's resolutions, but this year we decided to ask some of our favourite pro riders what their goals are this season as well.
Join World Ride for their next movie night on August 27 with proceeds going to help fund a mountain bike instructor training course for women in Nepal.
Loïc and Finn head to the highlands of Scotland and the Leogang Bike park while Kate tries to back up her impressive win from Albstart as she arrives in the Czech Republic.
Check out all the behind the scenes action on social media as riders get to see the course they hope their Olympic dreams will play out on for the very first time.
With more than 400 riders from 40 nations across 5 continents, there's a huge field of XC riders lining up for a shot at the Rainbow Jersey in Mont Sainte Anne.
What's going on in the curly bar world? CyclingTips Digest showcases articles from our road bike sister-site, CyclingTips. In each installment, you might find endurance coverage, power-to-weight ratios, gravel bike tech and, of course, lycra.