The 1997 Bike Magazine Photo Annual cover was a banger.

The untold story of freeride is a modern day tale of risk vs reward.

Richie Schley says the Dolomites are one of his favorite locations to ride in the world, and we can see why!

The iconic freeride line looks completely different.

A fun lap during the Sedona Mountain Bike Festival.

Richie takes time to reflect on his experiences in nature while connecting to a deeper understanding of the planet we call home.

It's not always easy finding a riding buddy.

Such good vibes in this Ale di Lullo video. Can't wait to get back to the Dolomites...

Watch the chefs and vote for your favorite!

Freeride legend and MTB Hall of Famer Richie Schley will be throwing schlebletops with Fezzaris in 2020.

Richie Schley gets creative to help out the diggers at Rampage.

Always good to see Cedric and the Schleyer out for a rip.

New helmets for Gracia and Schley.

Expect to see more green in Richie's future.

He's just too good looking for his own good!

Directed by former pro mountain biker-turned-filmmaker Darcy Hennessey Turenne, this film is a comprehensive look at how the sport began, told by the characters like Richie Schley who lived it first hand.

Crankbrothers interview Richie and discuss everything from his move to Laguna, California, to recent adventures, e-bikes and more.

Richie is the rider that can ride it all, so try to follow his lines, but don't worry if you can't keep up.

Not your average mountain biker's vehicle, Schley's Mercedes-Benz AMG G63 combines versatility with extravagance and performance.

The Continental Freeride legend still on top of the game.

Richie Schley riding in Laguna, California in his new signature iXS Trail RS Helmet.

Congrats to Leo Zuckerman for putting together this amazing video featuring Richie Schley. Finally Richie wins something at Crankworx.

We check in with Richie Schley down in Laguna to find out why he doesn't like 29ers, what embarrassing music is on his iPod, and more.

Lone Wolf Productions headed down to Laguna Beach, California to meet up and shred with Freeride Pioneer, Richie Schley for this video.

We take a tour of German boutique builder Rotwild's facilities.

Aaron LaRocque captures Richie Schley riding the remote mountains of Taiwan on the latest Pinkbike trip. A side of the country many people may not have seen.

Skeletons, trails that no bikes have ever touched tires on, and three amazing riders make for one great adventure video.

Richie Schley talks about his off season injury and the upcoming season.

Perennial ripper and freeride legend Richie Schley was recently in Finale Ligure for a test session of Marzocchi's 2012 suspension.

Inside you can read an interview with the Rotwild rider to get the lowdown on what went down during the Italian test period.

Dietzenbach – Rumours were already afloat – now the deal has been confirmed: from 2007, freeride star Richie Schley will ride for the German brand Rotwild. The 37 year old Canadian, often referred to as pioneer of freeriding, has influenced the sport like no other; Schley is one of the most successful and most photographed mountain bike pros in the world. With his change to Rotwild the outrider of freeriding set the course for his future.