Reeb, Antidote, Contra, and Digit are all doing some really neat things that set them apart.

Four bikes that are a welcome departure from the norm.

The 29" Ring uses Digit's Analog suspension layout.

The Datum's shock is partially hidden in the top tube, which reduces the number of parts and helps keep the weight down.

The Digit Datum is a 140mm-travel trail bike with a novel suspension system that sees the shock, which they also manufacture themselves, tucked up inside the toptube.

Digit have unveiled an interesting new trail bike that uses a custom rear shock / strut to deliver 140mm of travel.