Pumpkin spice headsets, anyone?

Eight new wheelsets in the lineup, ready for everything from XC to Downhill.

The S-Series Classic wheelset is now available with conventional j-bend spokes and Industry Nine's Hydra hubs.

The new rim design uses a hollow bead wall to aid with pinch flat resistance.

The headsets have a lifetime warranty and are available in a whole rainbow of colors.

Today's advent prize will help keep you in control. Click here to enter for your chance to win.

Vaea absolutely crushed this one.

Matt Macduff found an old sketch book with some wild ideas from his past and turned them into reality.

Two distinct styles, one park.

Want your bike to look like something it's not? Industry Nine has you covered.

Erik will ride for Title and Industry Nine in 2021.

No stoke like the Barelli stoke.

All the fun, different bike.

The bike will be raffled with all proceeds directly benefiting the Pisgah Conservancy and their mission to support the well-being and conservation of the Ranger District of the Pisgah National Forest.

BMX legend Christian Rigal took his 170mm bike to all the spots in the city he couldn't ride on his BMX.

Industry Nine has updated their range of 24 spoke System wheels with a new SuperBoost option.

Industry Nine announces four new value-oriented carbon wheelsets.

From mask manufacturing to 3-D printing ventilator parts, the bike industry is not standing still during the pandemic.

A monthly round-up of all the latest tech—including gear from Knolly, CushCore, Bluegrass, and more.

Enter for your chance to win a set of wheels.

Updated rim profiles are designed to reduce pinch flats and prevent impact damage.

You can order Frequency Adjusting Ratchet Technology volume knob endcaps for a limited time, with $25 per endcap sold to a local fund benefitting musicians and performing artists.

Some quality gags to cheer us all up in this weird time.

Ranging from “silent but deadly” to “blackout inducing”, the latest Hydra technology is tuneable for any riding condition

Industry Nine's new collection is the widest range of carbon wheels they have ever offered.

Industry Nine's newest wheels use carbon rim made by We Are One Composites in conjunction with their system hubs and spokes.

Today's advent prize will help keep you in control. Click here to enter for your chance to win.

Industry Nine launches two high-performance aluminum wheelsets that retail for only $750 USD

More 3D printed saddles, 31.8 stems, and too damn much oil slick.

Industry Nine will continue to machine and anodize products in Asheville but European orders will now be assembled in Andalucia.

Industry Nine has a new stem for 31.8mm handlebars and it comes in all the colors.

Crankbrothers has partnered with Industry Nine to offer Hydra hubs on its full range of Synthesis 11 tuned carbon wheels.

Industry Nine hubs are manufactured in their Asheville, NC facilities.

Industry Nine's latest hubs have a mere .52-degrees between engagement points.

Today's advent prize will spruce up your cockpit.

Industry Nine's Trail 270 wheelset is a solid all-around option with a high level of performance and countless options for customization.

Industry Nine is no longer just a wheel company with the introduction of their new 35mm stem.

Looking for nothing but a laugh, stomping nothing but bangers; Aidan Horn is back at it with another video guaranteed to make you second guess your understanding of physics.

Industry Nine had a number of team athletes together at Crankworx Whistler, competing in their respective disciplines and hanging out enjoying the goods that Whistler has to offer.

Dive into the world of Industry Nine.

Reece gets wild in the Whistler Bike Park aboard the new DH hoops from Industry Nine. Watch the vid, then learn all about the wheels he's flipping and slipping.

Tired of having to pack around a multi-tool? If only there were somewhere on your bike where you could store essential tools... like your fork's thru-axle? We find out if the idea makes any sense.

Two new wheel options from Industry Nine that offer less bling and more savings, and maximum bling and low weight.

We rarely get to watch Reece on his trail bike, but when we do we enjoy how effortlessly he makes riding look.

Good to see I9 entering the ring of options for center lock hubs.

We take a look at Bamboobee's DIY bamboo frame building kit and Industry Nine's tool setup that's stored inside of your axle.

A switch from aluminum to straight-pull stainless steel spokes nets a gateway wheelset from one of North America's best wheel builders

There is a fresh set of wheels from the crew at Industry 9 and it's ready to be checked out.

We travel to Asheville, North Carolina, to see where Industry Nine's wheels are born.

Full-width, super-strong, aluminum wheels, made in the US for senders who ride 29ers.

Does Industry Nine's radical approach to wheel design add up to a better final product?

Lighter, stronger, completely interchangeable between axle sizes, compatible with nine or ten-speed cassettes - and the new SRAM XXI system.

Jacob McGahey gives Pinkbike a video tour of the Industry Nine six-pawl freehub system. Industry Nine wheels are hand made in North Carolina, with 7075 aluminum spokes in a stunning array of contrasting anodized colors

You've seen the pictures and heard the rumors, now we have the scoop on Industry Nine's wheels! Obviously these are the coolest looking wheels in the galaxy but how did they hold up after a full season of DH bike abuse and drive through car wash cleanings?

Read on.....

ASHVILLE, NC—What happens when you take a couple of bike-geek engineers accustomed to making precision robotics, high-end golf clubs and medical equipment in a multi-million-dollar manufacturing facility and set them loose designing bike components? In the case of Industry Nine, a new Asheville, North Carolina, based components company, those engineers took a modest shot at reinventing the wheel.