Sam Pilgrim No Longer Sponsored by Monster Energy

Mar 4, 2024
by Ed Spratt  

After 13 years with the brand, Sam Pilgrim recently revealed his sponsorship contract with Monster Energy has ended.

In a post on social media and his latest video posted on YouTube, Sam Pilgrim has revealed that after his contract was up at the end of February he will be parting ways with Monster Energy. In Sam's latest video, he goes into more detail about the decisions as he says: "my contract has just come up on the end of February as agreed.

"There's no hard feelings between both of us and I'm looking forward to the future."

Sam continues that he is "looking forward to the future where I can focus on my own brands pushing some sick stuff. So keep an eye out over this year and I will be bringing some more things out... There's exciting things on the horizon."

Posted In:
Industry News Racing Rumours Sam Pilgrim


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108 Comments
  • 157 1
 Man, it's gonna be weird not seeing the crack a monie o clock segment in his vids.
  • 7 0
 Was just going to say Frown
  • 8 0
 Lewi is outta a job now!!!!
  • 4 0
 @jokermtb: haha, he’ll have Lewbo riding in a sketchy sidecar bike in no time
  • 12 0
 Monny is a gonny
  • 11 3
 Is anyone going to really miss it?
  • 2 0
 Money o'clock without cracking pour heart is a good décision in my eyes... Thanks for the Money, Monnier, now goodbye..
  • 101 4
 Don't mess this up for us Red Bull! Sam driving Max Verstappen's car is the one thing that has been missing from our lives.
  • 118 0
 Today is gonna be EPIC because I am going to be driving the all new RB20 down this incredible stairset of DOOM...
  • 23 0
 @danielfloyd: and after that I'm going to backflip tuck that RB20 on this bike that I found in a bin.
  • 49 0
 @danielfloyd: You've seen me backflip a bike with a steering wheel, today we are front flipping a car with a handlebar. The ACTUAL dream.
  • 94 9
 Love Sam. Those drinks are bad for us.
  • 52 17
 He might be the only energy drink sponsored athlete that I have actually seen drink their products. I am convinced that no redbull or monster athlete would ever touch that crap with a barge pole. They get water packaged in their cans.
  • 35 0
 @Rexuis-Twin: let's not forget the time he filled his tires with it Big Grin
  • 16 24
flag HardtailHerold (Mar 4, 2024 at 9:44) (Below Threshold)
 @Rexuis-Twin: erm, you might want to watch a red bull sponsored MTB event. They hand out those cans like candy. Sometimes the riders share a can but I've seen them all drink it. Also, MoiMoiTV takes like 4 monsters to watch a UCI DH world cup.
  • 24 2
 @HardtailHerold: I've always been under the impression they have water or electrolyte drink in those cans.
  • 11 1
 www.wedrinkwater.com
  • 10 0
 @HardtailHerold: MoiMoiTV has to supply EdBull Media and Rock Free trails when the cover Shralp corner! And a spare for Steven aka Sven
  • 8 35
flag HardtailHerold (Mar 4, 2024 at 10:25) (Below Threshold)
 @j-t-g: the best hydration fluid money can buy is Gatorade energy drink. This is because your body needs sugar and water to hydrate quickly. The idea that sugary water is bad for athletes is an urban myth. You probably shouldn't drink it because you "feel a bit tired" though.
  • 7 0
 @j-t-g: correct. You can occasionally find Flats of "red bull" on eBay etc, where the bottom of the can notes that its just water.
  • 13 1
 @HardtailHerold: Athletes drink Gatorade because it contains electrolytes, and this is because drinking large amounts of water and sweating with insufficient levels of sodium intake can lead to hyponatremia.
  • 10 2
 @Rexuis-Twin: How capitalism works - corporations get athletes to market unhealthy crap.
  • 2 0
 @vinay: I've always liked what this company stood for but theyre kinda quiet and don't really do anything.
  • 3 0
 @Rexuis-Twin: he does spray quite a lot around when dancing but for sure swallows some of it
  • 12 6
 @tigerfish50: How communism works - you're so miserable you drink Vodka you want it or not without any marketing.
  • 4 0
 @Grrgy: i thought u were talking about my ex-gf for a second.
  • 3 1
 @savagelake: Your ex-gf is a "he" now? A lot has happened in one sentence.
  • 6 0
 @Rexuis-Twin: Ronan Dunne
  • 8 0
 @Rexuis-Twin: you mean like Ronan Dunne who won redbull hardline who said he’d drunk five before starting his run
  • 10 0
 @HardtailHerold: no, it's Brawndo.
  • 9 0
 @j-t-g: It's got what plants crave!
  • 1 0
 @Rexuis-Twin: I've seen Ronan Dunne drinking an awful lot of them, likely fishing for a helmet...
  • 5 10
flag HardtailHerold (Mar 4, 2024 at 20:13) (Below Threshold)
 @nickfranko: right BUT you need salt and sugar to hydrate quickly. That's why sugar free energy drinks like PRIME are rubbish and Red Bull is a bit rubbish for the same reason.

What I'm saying is backed up by multiple peer reviewed research papers. Although, I don't know why I'm trying to educate the clueless sheep on Pinkbike. The fact remains that when athletes are dehydrated the quickest way to hydrate is Gatorade energy.
  • 11 2
 @HardtailHerold: Gatorade is also loaded with a bunch of artificial crap, there are better options out there. But yeah, carbs and electrolytes are important. Thanks for man-splaining to the whole PB audience.
  • 4 1
 @HardtailHerold: Gatorade itself is terrible for you. Electrolytes are important though
  • 5 0
 @Rexuis-Twin: It’s actually a bit of both. I was honestly surprised by the number of Red Bull and Monster athletes genuinely drinking the products in their spare time. I’ve also known several who do ‘shots,’ a small amount of energy drink usually watered down before a run or competition.

But, the cans they all grab at the bottom after they finish are almost always water disguised as energy drinks. I think that’s kind of logical, after a big physical exertion when you’re struggling even to catch your breath your body needs water, maybe electrolytes, but I think energy drink at that moment might make you sick.
  • 2 3
 @Rexuis-Twin: I've seen Keegan Swenson, one of the fittest American cyclists, drink Monster during a race. I've seen countless people drink Redbull/Monster in endurance events including myself. They're not drinking just water. They've got all kinds of shit mixed in there.
  • 4 0
 @HardtailHerold: Gatorade is marketed as "healthy" but 99% of the people that drink it do because it tastes good, that concept is not lost on Gatorade. There are MUCH better drinks out there that cut all the artificial crap and replace sugar with maltodextrin and have many more electrolytes.
  • 3 2
 @RadBartTaylor: hypoglycemia simply does not occur during exercise. No matter how much sugar of the fast-acting types you consume, you cannot and will not experience a rapid decline in blood glucose resulting from excessive insulin release (as is possible at rest). During intense exercise, the only thing that will cause your blood glucose level to decrease is depleting your liver glycogen reserves, which will only happen faster if you fail to consume enough sugar or misguidedly consume “long-lasting complex carbohydrates for steady energy”.

I stole this from training peaks.com
  • 2 0
 @HardtailHerold: Maltodextrin acts exactly the same in our digestive systems as sugar, so replacing sugar with maltodextrin is a valid way to maintain blood sugar levels. That being said, I don't think it's any better for you, and find it a little odd that @RadBartTaylor states 'cuts the artificial crap and replaces sugar with maltodextrin'. While maltodextrin is technically, naturally based, it is highly processed, often is derived from genetically modified corn. It is considered 'artificial' in the food world.
  • 1 1
 @gnarnaimo: aka, they have what you NEED (sugars / electro) and nothing you DONT (rest of fillers / colors) - odd concept, I know.
  • 2 0
 @RadBartTaylor: I'm not arguing with you, just stating that maltodextrin isn't necessarily better than sugar. I'd personally choose pure sugar over a highly processed, artificial food additive/supplement.
  • 2 1
 @gnarnaimo: I'm not an expert by any means but my understanding from a performance nutrition perspective malto is preferrable over sugar....I was just pointing out that many products out there cut all the BS and just have what you need. Re-reading my post I wasn't suggesting that malto was natural....certainly came across that way, apologies.
  • 3 1
 A bit surprised to read tap water by itself isn't suitable for drinking when thirsty after a bit of running, jumping and bicycle riding. How has evolution dropped us off at this point and how are other mammals coping?
  • 2 0
 @HardtailHerold: I heard that 0% alcohol beers and green tea are the best hydration drinks. Cereal.
  • 1 0
 @HardtailHerold: Yep, it gets snuck in and isn't in your face. Cans were being shared in atleast one of BK's pre Hardline Tas vids.
  • 1 0
 @LewGreen: Yeah, I can imagine this to be true even though I have also read that caffeine (which can also be found in green tea) dehydrates. But maybe the minerals or whatever there is in the tea do more good than the caffeine messes up. Either way, in your culture it is time for tea when it is time for tea. Which is around the time the racers finish. Can't be coincidence, tea must be good.
  • 2 0
 The Romans used 'posca' - a vinegar based electrolyte drink. The Egyptians fed their slaves over 10 pints per day to keep their energy levels high while building the pyramids. In other words, pick your sports drink and be a dick about it.
  • 1 0
 @Kaspitch: The fact that people are downvoting this says a lot, especially when there are no downvotes on the comment critiquing capitalism.
  • 2 0
 @ratedgg13: Not sure Gatorade is even a sports drink anymore.....
  • 1 1
 @RadBartTaylor: nobody NEEDS sugars
  • 1 0
 @savagelake: lots of nuance to that statement that you are leaving out.
  • 1 0
 @vinay: caffeine is a diuretic
  • 3 0
 @HardtailHerold: Dad? Is this you?
  • 34 0
 Maybe he’s launching his own “Energy Drink of Doom”
  • 18 0
 With the associated “major health risks of doom”
  • 10 0
 Pure* doomage™

* not actually pure
  • 18 0
 I'll have to pour out a monny in light of this news Frown
  • 15 1
 Seems to be a big gap in his coverage.
  • 13 0
 Stiegl Radler on a hot summer day...
  • 2 0
 I was really disappointed when I didn't read that Stiegl was his new sponsor.
  • 12 0
 Pilgsner Energy Drinks coming soon, keep an eye out
  • 4 1
 Or Pilgrim Pilsner beer?
  • 12 0
 Not the dream
  • 21 14
 Hilarious the Nancy's complaining about how bad energy drinks are bad for you while looking the other way on the insanely dangerous things he has been doing on his channel for years lmao Life's short crack a monnie for a real one boys
  • 12 1
 *poor grammar caused by caffeine and taurine induced jitters and anxiety
  • 4 1
 @Bro-LanDog: breaking a leg is a lot less serious than getting some heart arrhythmia, many people who are otherwise healthy have run into serious health issues from large amounts of caffeine.
  • 4 1
 @KolaPanda: and a tbi is a whole lot worse than some jitters but you don't see the man turning away from the staircase of doom on something janky
  • 2 1
 The risk is cumulative...
  • 2 1
 @rojo-1: the risk doesn't even compare and you're silly if you think otherwise
  • 2 1
 @Bro-LanDog: Are you saying that because he does a dangerous persuit any other risk in his life of irrelevant? Should he cross the road without looking, stop wearing a seat belt, start smoking, take up close proximity wing suit flying... where do you draw the line?
Don't you think it makes sense for him to stay healthy so he can continue being rad for much longer into his life?
  • 1 2
 @rojo-1: I'm saying drinking an energy drink every now and again is extremely low risk and people crying about em are nancys
  • 11 1
 Pulitzer level reporting.
  • 10 1
 Sam Pilgrim was clearly too much of a beast for Monster
  • 1 0
 With a mil followers, I agree. He’s probably been counting the days left on the contract because he wants to launch his own stuff, as he mentioned.
  • 7 0
 it is not crack a monny o'clock
  • 2 0
 hoy hoy hoy!!!!!! blast the techno
  • 6 0
 Guys a marketing machine. Will be no problem filling that helmet up with whatever he wants.
  • 4 2
 Que pinkbikers being terrified of a fizzy drink with a bit of caffeine while downing the largest, fattest, sweetest McBucks Latte (TM) before going back to 9h of office chair yoga in front of a screen. You guys are so health-conscious.
  • 5 0
 Place your bets now for the new sponsor...Rich energy or Only fans !
  • 6 1
 I bet for another OnlyFans helmet... loads of youth tosteronic audience...
  • 3 1
 Only fans helmet for sure.
  • 4 0
 This guy is easily the best MTB youtuber in existence, and it's not even close.
  • 4 0
 Monster used to sponsor the "How I see it" series. Shame.
  • 6 2
 Maybe Apple Vision will sponsor it in the future.
  • 3 0
 @xciscool: or GoPro
  • 2 0
 By far some of my favorites of his videos.
  • 7 5
 hope red bull picks him up...
  • 7 5
 Wait until we get our first pro sponsored by medical grade fentanyl
  • 4 0
 I'm seeing al ot of ozympec ads for weight loss these days. Your joking, but probably not too far off.
  • 5 0
 @Rexuis-Twin: I think we put our heads together on this for the next billion dollar idea. Fentanyl + Ozempic in a single pill. Introducing Ozenanyl : Relax Fatty
  • 2 0
 MONNIE TIME!!!!!!! They were a perfect fit for sure.
  • 4 3
 He should of got the dental work he needed through Monster before the contract ended missed opportunity
  • 1 0
 Idk, if Steve Buscemi fixed his grill fixed he just wouldn’t be Steve Buscemi. If Sam got his fixed, he wouldn’t be Sam and he also wouldn’t be able to whistle the same.
  • 1 0
 And Sam’s whistling is even better than Cam’s, if you haven’t heard it. It’s magical.
  • 1 0
 Soon we'll be able to buy energy drinks with kashima-gold plated cans, half-assed spary-painted fluorescent green
  • 2 0
 Must've been that Slug!
  • 2 1
 Yea Red Bull -- you know what to do.
  • 1 1
 And if you'll look closely on slide 7 , kids, you can see a rare photo of Brandon Semenuk smiling!
  • 1 0
 Need new you-pee color pe-pe-pee))))
  • 1 0
 Either his own brand of drink or Prime
  • 1 0
 He'll resort to "crack a water o'clock!!!"
  • 1 0
 he should make his own drink and call it doomer
  • 1 0
 Get yer jibs in!
  • 6 5
 Oh noo... anyway
  • 2 5
 who?
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