Send It and University of Colorado Cycling Team Join Forces to Fuel Excellence in Road, Track and Mountain Biking

For Immediate Release

[Boulder, CO] — Send It, a new mountain bike gear and accessory company founded in Boulder, Colorado, announces a new sponsorship of the University of Colorado Boulder Cycling Team. This sponsorship marks a significant step forward for Send It in supporting young talents and promoting mountain biking, gravel and road racing.

Send It focuses on mountain biking and action sports, and is dedicated to fostering the growth of the sport at all levels. The sponsorship of the University of Colorado Cycling Team aligns with this mission, and creates opportunities for student athletes to excel at the national level.

“Having grown up in Boulder surrounded by some of the best mountain biking in the country, being able to support rising athletes at CU Boulder means a lot to us and our brand,” said Cole Kramer, founder of Send It. “We’re all about sending it, and so are the athletes who represent the Buffs at races all over the country.”

The sponsorship will extend beyond the cycling team, with more efforts to engage the local mountain biking community. Send It will support the University of Colorado Cycling Team and collaborate on events, and a mutual advocacy for safe and responsible cycling and mountain biking.

“Send It has been a huge help to our team and the Boulder cycling community as a whole. Our members over at the University of Colorado Boulder Cycling team are extremely grateful for their support and have plenty of 5-star reviews on their tailgate pads,” says Kate Indart, 2023-2024 University of Colorado Mountain Bike captain. “Beyond their product, they have been generous enough to host team nights to inform and connect athletes as well as provide support at our local races and practices. Thank you Send It for keeping our bikes safe and spreading the stoke within our community!”

Send It shares a deep appreciation for Colorado’s rich cycling heritage, and is excited to celebrate Colorado's iconic trails, races, and outdoor culture with an iconic education institute.

About Send It

Send It is a Colorado-based company that specializes in designing and manufacturing outdoor gear and accessories for adventure enthusiasts. Committed to quality, innovation, and the spirit of exploration, Send Its products are trusted by outdoor lovers around the world.

About the University of Colorado Cycling Team

Since 1987, the year of the first Collegiate National Championships, the University of Colorado Boulder has produced over 60 individual National Champions and taken home 12 Team Event National titles (Road Team Time Trial and Track Team Pursuit). Additionally, we have won the Overall Team Omnium at 12 National Championships. Many University of Colorado Boulder racers have gone on to the professional ranks after graduation and achieved success at the highest level of the sport.