If you've ever found yourself drooling over pictures of exotic bikes and components from some far-flung tradeshow, this is the podcast for you. Episode 101 sees Brian Park, Mike Kazimer, Henry Quinney, and myself explain the ins and outs of tradeshows, why they used to be such a big deal and why that's less so these days, what bike companies do at them, what Pinkbike and other media outlets do at them, and the stuff we love and hate about tradeshows. We also explain the differences between Interbike, Eurobike, Sea Otter, and the Taipei Cycle Show, and talk about some of the fun times we've had traveling around the world for work.
Want to know more? RC's ode to North America's biggest show, Rest in Peace: The Rise & Fall of Interbike, is a good place to start. If the Taipei Cycle Show is more your thing, check out the two videos below to see what the show is like.
THE PINKBIKE PODCAST // EPISODE 101 - MTB TRADESHOWS EXPLAINED Jan 27th, 2022
Giant pretzels, Haribo, dumplings, slot machines, and maybe a few bikes.
Featuring a rotating cast of the editorial team and other guests, the Pinkbike podcast is a weekly update on all the latest stories from around the world of mountain biking, as well as some frank discussion about tech, racing, and everything in between.
I really hope this podcast doesnt destroy the story I have in my head. I picture Levy and Kaz at the trade shows being winned and dined while they receive kick backs from the wheel and axle standards cabal
Trade shows are an opportunity for decently compensated middle managers to travel without their families to a place where hookers are easily available. That’s literally it.
I worked in Venture Capital as an Associate for a while and also in Corporate Development M&A at a fast growing tech company for a while.
We used to talk about these waves of acquisition. A lot of these companies have been on bigger company radars for quite a bit. Often the timing is pretty hard to move that much money. I expect the primary drivers are:
1: Very high public and private sock valuations mean that these acquisitions can take place with company stock, so on paper the valuation looks quite high to an acquired company owner.
2: Bigger companies get better economies of scale, so helps smaller companies with production pressure.
3: Over the past several years, companies have been keeping more cash on hand, meaning companies are looking for more places to take risk. Having lots of cash on hand isn't always a great thing. Investors want you to put it to work possibly.
4: Eventually interest rates will rise (inflation is going up but the federal rate hasn't moved as much as it probably should). This will make debt for companies with revolving or short-term debts suffer a bit more, so they will want to look for more capital to prevent a short-fall. Even employees might have more stability with a larger parent.
5: Doesn't seem like these are distressed asset purchases where the backend will be rationalized (G&A laid off) too much on the possibly optimistic side of things
old nerd reminiscing: pre-internet (when the primary source of bike news was magazines, with months old intel), interbike was an amazing experience. heaps of never before seen bikes & wild proto hardware (back when cnc & wild suspension platform experimentalism ran rampant). OG legends everywhere, and unlike these days, more or less all the major players were in attendance - not to mention all the freaky small builder stuff in the convention center peripheries. peak interbike was SUCH a rad scene.
@mikelevy: So can we maybe get a pod w/ Henry on shrooms w/ 50 people watching him wrench while giving him advice and how he's effing up? Just thinking out loud...
@Mtn-Goat-13: Lysergic Acid Diethylamide is going to provide the results you want. Psilocybin just makes a seasoned trip, feel like swimming in water with the underlying connection between the perceptual senses.
@lehott: Not sure Henry's into that, but we do know he had a run-in neural re-wiring w/ our mycorrhizal buddies so that's all know. Plus I'll take natural over lab-rat hallucinogens any day - but this is Henry's decision.
But seriously, some places actually get cold, really cold... a couple weeks ago I was extremely concerned that I had frostbite on my gentleman sausage after a cold ride. Everything was fine till the last few miles going into a very strong head wind. That's not a joke, unfortunately. Luckily it stopped hurting after rushing home and warming it up in the shower, it still works, all is well. I was so relived. That was an overshare, sorry. Anyways, experiences like this has me once again checking fb and craiglist for cheapo stationary bikes for when it's just brutally cold with windchill. For ref, I'm talking about a day that was 0F temp with a windchill of -30F to -40F before you factor in the bike speed.
@krka73: That's cool that you're super-duper tough and need people to know I've been riding for long enough, and have ridden in enough cold and wet weather, to know that it's better to choose my battles. Also, it was obviously very different when I had a 9-5 job; you gotta take advantage of the time you have available. Nowadays, I can work at night and ride during the day if it's nice out, so I can afford to not feel like I need to be out there regardless of it sleeting down sideways.
@mikelevy: well, I’m olde than you, have been riding all my life and I’m probably more broken then you physically (clearly you’re more broken mentally). We can compare medical charts, x-rays and surgeries any time you like. And winters in here NYC are no picnic….
But you’re reframing the question from the podcast. No one asked how you prefer to stay fit over winter. It was simply rate the flowing activities: MTB, Road, Gravel, Ebike & Zwift.
You & Henry rated Zwifting over Ebiking. I’m sure Henry enjoys opening blister packs when he’s run out of non-guided internally routed frames to work on so he can run his brakes the wrong way. I’m not sure what your excuse is, but I’m sure aliens play a part….
To me that would be like rating going to the office to work over going to the strip joint to party. There’s no reconciling that in my mind!
@krka73 and @mikelevy you guys should relax. I get this might be a "Donny, you are out of your element." moment where I shouldn't but in and let it roll. However, Christ almighty, its just biking for heaven's sake. This is getting to be like some intense Crypto enthusiast sub-reddit.
@Habaden: Hhhhmm, I don't think so but not sure. I think that if I didn't work in the cycling industry, I'd probably be more focused on racing normal bikes and being fit.
Can we either get Henry to talk louder into the microphone or get some audio work done on the podcast. I’m so tired of having to turn my volume up and down depending on who is talking. He has great things to say but I can never hear him. And then I turn it up and Levy ends up yelling in my ear. It truly is a struggle haha
I'm a bit late on this question for you guys. But on the MTB Geo episode you were talking about seat tube angle. Why is steeper better and why are we still trying to decide what the "right" seat tube angle is, when road bikes have been settled on 73 degreed, more or less, for a long time? The pedaling mechanics shouldn't be any different between the two. Is it a function of mountain bikes riding steeper climbs? Is it an attempt to combat longer reaches?
It seems like a lot of bikes are hovering around 77-78 right now. I’d imagine that if you account that your rear suspension is about 30% sagged out, and the front fork is somewhere around 10%. That may be getting the seat tube (effective) angle close to the 73° range.
bit of both, keeps the weight centred and stops the front end lifting which can be a problem when reaches get longer, less weight goes on the front wheel. Climbs are typically steeper on MTB. Wouldn't go back to a slack seat angle on an MTB, currently on 80 Degree effective angle and I think it's just right for the sort of riding I do. perhaps for more trails style riding you would want slacker as other have said it does put pressure on your arms on flatter terrain but I've not found it an issue.
What Melonhead1145 is correct. I would add that most things on a bike, and in life, are a trade off. Most bike reviews don’t really address these pros and cons, they tend to talk about how good the bike instead of “where” the bike is really good. More specifically: What types trails and more importantly difficulty level. For example if you ride the Norco Range on green or blue trails is will be boring to ride and you will wonder how it won bike of the year. Put it in a ski resort / dh bike park and it’s omg amazingly good to ride. Same bike…
@Saidrick: That's great but I still don't understand how a steep seat tube is any worse for your body if you can setup the cockpit identically (which you can, because the designer also gave the bike a longer reach)?
@Saidrick: Unless it's something to do with the angle of your legs? Either way, I need a steep seat angle because my legs are long, otherwise I'm hanging out over the rear wheel.
@boozed: yes, i think the roadies decision to stick to 73 is due to efficiency and comfort for pedalling. It is different going to a much steeper seat angle in terms of pedaling, but as I said before I wouldn't go back, feel like I can climb anything
I am also not a fan of super long reach bikes either. The forward riding stance is not the biz for me , at least.
If you are a long legged taller, riding the steeper seat tube makes sense. Cockpit set ups can be identical and a bike can still feel different because of all the other numbers in a bikes geometry. Front center and rear center, stack height, bb drop etc.
I went to Eurobike in 1997, the weekend Princess Diana died. As soon as anyone heard my accent, they did their best to give me their condolences, like I was a representative of the royal family. Awkward. But I did get to chat with Keith Bontrager for half an hour. That was just a few months after Trek bought the Bontrager brand. We discussed the wishbone stays and downtube gussets on the new Trek aluminium hard tails with a certain amount of sarcasm. And I met these nice guys who were just starting Truvativ with cranks and BBs. Plus German beer. And swimming in Bodensee. On balance, it was positive (but I wasn't really working).
My best memory from a trade show is meeting Charlie Kelly and Joe Breeze and talking for a bit. It was great to meet those guys...I'll never forget it.
Just watched the (6 item) 2019 Taipei cycle show video- nothing of that seemed to have appeared on the market. The TOR stuff looked promising but the webshop is empty. Is that what Trade Shows are for: You see it there you'll, never see it again?
Yup, sometimes. I think another factor is that we definitely want to show you guys the wild, interesting things, especially prototypes, and those things don't always make it to the shelves.
Here is a question for a future podcast. We always focus on the One bike that we would choose, but let's face it there are plenty of readers here that have more than one bike. So how about discussing with the panel what 2 bikes they would choose. XC + Enduro, or Trail + aggressive ebike. It could lead to some interesting discussion. This might be a good one to ask when you have a panel consisting of riders from a large cross section of terrain locations.
Make that episode about Pros wearing out parts ridiculously quick happen or I will break into PB Headquarters and glue mike bears on every single rim I can find!!!
I think it would be fun to rehash the future of bike shops. Trek is buying up shops left and right. Specialized is venturing into consumer direct (and will probably start buying shops too if it bodes well for Trek). Will PON join the battle of giants and start forcing shops with Santa Cruz to drop their other lines and pick up GT and Cannondale? Or just start buying up shops too and making their own stores? I feel like big brands have been flirting with this "car dealership" idea. This could also mean any little shop who wants to stay independent will have to go to smaller boutique brands to not be ruled over. Curious to see what you guys think.
For an mtb geo episode: should bike manufacturers provide geo numbers in the sag position rather than non-sag? (Or maybe they already do, but I doubt it). Seems like we compare all kinds of geometry values and then sit on a bike which immediately throws them off. Plus each bike would sag into these updated numbers differently (based on kinematic), so comparing the usual non-sag values isn’t exactly apples-to-apples.
As someone who worked many trade shows back in the day, the only thing I miss is getting some face to face time with customers and industry friends.. As far as working, it sucks. You're on your feet all day, you hit autopilot on the products, and by day 2, I usually had a bloody nose from being in the AC all day.. The major players pulled out of interbike because of how expensive it was..
I think industry shows are a waste.. Get more stuff where the consumers can be involved. The industry will benefit more from letting the riders see, touch and feel the latest and greatest in person..
@mikekazimer I’m totally with you on the time limit for Vegas. For me it’s 36 hours. It’s bizarre and fun to start with, but then the constant sound of slot machines gets to me and it’s an instant need to GTFO.
Great example of a product I found from a guy at a show (festival) with his own little stand - wickflow.com - came across it at NembaFest in VT and these things are a lifesaver in the sweaty summer !!
@mikelevy The podcast has been talking a bunch about eMTB lately, and I am seeing way more of them on the trails. I have a question about trail etiquette with them. Yesterday I was on a single-track climb trail and a pair of e-bikes came flying up behind me and hovered a bike length behind me. Zyuh zyuh zyuh zyuh. If a super fit rider came hauling up behind me, I’d pull over out of respect. But since this was a pretty steep trail, and they hadn’t earned my “respect” by actually having climbing chops, I let them wait and just rode to the right at a wider section of trail for the first, and the second had to wait until I got the overlook I was already planning on stopping at. What is the etiquette for passing and yeilding while climbing, both for human powered bikes and electric bikes?
That's a great thing to talk about, add to the list. Years ago I had an e-bike come up behind quickly me on a wide fire road and go to pass me, but I ended up sitting at above max effort while blocking him for a few minutes, weaving back and forth across the road and laughing my ass off. The e-bike rider thought it was funny as well.
Just adding my Brett guesses: I have a feeling he’s gonna go a Yoann route and try to get close proximity manufacturers. That makes it tough for a slope style guy to pick bikes given that usually they get pretty niche builds/frames to abuse, but just going off his current vibes and personality. Plus with him testing out all these different suspension platforms, seems like a cool idea… idk
@brianpark I recall you saying you have a 24lb Steel Hardcore Hardtail. I finally got around to weighing my bikes. How did you do it? I converted to tubeless XC tires on my rigid single speed and got it down to 26lb. That is aluminum frame, steel fork, BMX cranks, alloy wheels and one cog. So there is no carbon with a small amount of steel in the cranks and fork.
I recently built up an aluminum 26" hardtail and it came out at 31lb.
Biased look with the Norco Range for bike of the year. It was chosen followed quickly by front page advertisements for the Norco Range, hmmm.
Best experimental bike of the year for sure but not best overall bike. Trading pedalling efficiency for downhill performance and is not really an advancement, it's a trade off. Let alone the hanging link and added complexity.
BOTY isn't the single best bike for all people, it's a bike that we loved which also captured the zeitgeist of MTB development for the year. Our awards aren't influenced by anyone's ad spends and the tech team doesn't even know who spends what. But yes it's a subjective take, because it's our bike of the year choice.
@mikelevy: podcast idea/question. preferably for Sara. how to get to world level in xc mtb. everything from equipment to traveling. I would love to hear what she did in her youth to get to that level. Thanks for answering my questions.
Important question(s): When do we get to see the new Grim Donut in action and will it be with the Pinkbike Super Uber Factory Racing Team led by Mr. Cathro?
I'm thinking to stop wearing a chamois all together who's with me ? Do we really need them ? Pro's and Con's ? What do you think ? Please discuss your thoughts and report.
Trade shows are fun the first few times. After that you are looking for excuses to head back to your room early to avoid the inevitable headache the next morning.
i don't know about cycling, but in the Food space trade shows are little more than a cash grab on part of the "association" that is organizing the show. You have to be there to show presence, but deals aren't being done. Booths are usually staffed with hired demonstrators or outside sales reps who are just there to build a lead list.
Oh, an s wag, that's why most people go to shows isn't it? Or to go spend some of marketing's budget at the bar "entertaining" existing customers or industry buds.
How many times does Henry's nuts get done in this week? Is that your English line for us north americans at the moment? On a plus note, thank god you turned his mic down, cause he would come through yelling on previous episodes, someone should do an audio check before posting please and thanks?
@brianpark: on Acast the episodes stopped arriving at the same time as other platforms (ep 96?) but now the whole show is missing, the podcast itself doesn't show up on a search of the platform, let alone individual episodes.
errr I think the mod tag is a holdover from back in the day permissions. I should probably update the about section for all the people that work here now.
And this place has always been off the rails weird.
So is Pinkbike really dead? When was the last time there was something actually interesting to read around here? Not trying to be snarky. Am I seeing an actually decline in content quality or am I just forgetting what it’s like in late winter?
Dude, do you not think that many readers here used to attend trade shows? they are not fun unless you like to party, be late to appointments cause you keep running into people you haven't seen forever, some by choice, feeling lost, being surrounded by smut and thieves(VEGAS) when you leave the convention venue, etc, etc. It is far better to be too cool for all this banter and just stay away, perhaps camping up on the North Rim, or gooseberry or something. Blah
Dude, do you think that everyone here has been to a tradeshow? Because if so, you're 100% wrong. Also, our tradeshow coverage gets huge read numbers because people are interested in seeing new stuff, so of course we're going to talk about it.
I don't party, don't drink, and I'm usually not late to appointments. I'm also not "too cool for all this banter" either
We used to talk about these waves of acquisition. A lot of these companies have been on bigger company radars for quite a bit. Often the timing is pretty hard to move that much money. I expect the primary drivers are:
1: Very high public and private sock valuations mean that these acquisitions can take place with company stock, so on paper the valuation looks quite high to an acquired company owner.
2: Bigger companies get better economies of scale, so helps smaller companies with production pressure.
3: Over the past several years, companies have been keeping more cash on hand, meaning companies are looking for more places to take risk. Having lots of cash on hand isn't always a great thing. Investors want you to put it to work possibly.
4: Eventually interest rates will rise (inflation is going up but the federal rate hasn't moved as much as it probably should). This will make debt for companies with revolving or short-term debts suffer a bit more, so they will want to look for more capital to prevent a short-fall. Even employees might have more stability with a larger parent.
5: Doesn't seem like these are distressed asset purchases where the backend will be rationalized (G&A laid off) too much on the possibly optimistic side of things
Nice rant though....
I would rather sit on a trainer and stare at nothing than ride an eBike. And I practice what I preach.
(jokes Australians don't need to zwift)
But you’re reframing the question from the podcast. No one asked how you prefer to stay fit over winter. It was simply rate the flowing activities: MTB, Road, Gravel, Ebike & Zwift.
You & Henry rated Zwifting over Ebiking. I’m sure Henry enjoys opening blister packs when he’s run out of non-guided internally routed frames to work on so he can run his brakes the wrong way. I’m not sure what your excuse is, but I’m sure aliens play a part….
To me that would be like rating going to the office to work over going to the strip joint to party. There’s no reconciling that in my mind!
I don't have to worry about weather, I live in SoCal.
Now that my break is over, I have an air conditioner to repair (in case you thought I just had some cushy desk work at home job).
Steeper is not better for seat tube angle, unless you ride straight up and straight down.
The rest of the time it will put extra pressure and force on your wrists, if you ride on rolling, moderate pitch terrain.
The new Ibis Exie has a much more relaxed seat tube angle, and that’s a big part of what I really like about it.
What Melonhead1145 is correct. I would add that most things on a bike, and in life, are a trade off. Most bike reviews don’t really address these pros and cons, they tend to talk about how good the bike instead of “where” the bike is really good. More specifically: What types trails and more importantly difficulty level. For example if you ride the Norco Range on green or blue trails is will be boring to ride and you will wonder how it won bike of the year. Put it in a ski resort / dh bike park and it’s omg amazingly good to ride. Same bike…
I am also not a fan of super long reach bikes either. The forward riding stance is not the biz for me , at least.
If you are a long legged taller, riding the steeper seat tube makes sense. Cockpit set ups can be identical and a bike can still feel different because of all the other numbers in a bikes geometry. Front center and rear center, stack height, bb drop etc.
Your mileage may vary.
I recently built up an aluminum 26" hardtail and it came out at 31lb.
So what is the trick?
Oh, an s wag, that's why most people go to shows isn't it? Or to go spend some of marketing's budget at the bar "entertaining" existing customers or industry buds.
I have just invested in a 10kg bag of popcorn and a new Oodie so I can sit back and snack in ultimate comfort while reading the next week of comments.
Asking fir a friend …
Seriously, this place has really gotten wierd, like off the rails.
It seems like Pinkbike is lost.
And this place has always been off the rails weird.
I don't party, don't drink, and I'm usually not late to appointments. I'm also not "too cool for all this banter" either