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I wish the trend of sizing bikes so that 178-180cm people are on the edge of M and L would disappear, it's not like yu have an option, it's like you will not have a well fitting bike
And yes, as a 180cm rider I'd love to see more M/L bikes.
Online, 90% are 200cm tall engineers though.
Everything between your smallest bike and your biggest bike is a size. There's not a right or wrong size for it to be. In a range with 5 or 6 sizes the increments are small enough that if you move it 5mm this way or 10mm that way then all you're doing is shifting group of people that fit it, and changing the name means nothing.
We design our mid sized bikes around a height of 178cm, which is the average male height in the UK and our biggest market. We then spread out from there and try to capture as many people as we can with the sizes we offer. As it happens the two founders of Bird are 178cm, so that makes prototyping easier as we have pretty average riders to test this out but even then, I ride a 'smaller' bike than my co-founder Dan. On average he prefers our a bigger model to me while I prefer a slightly smaller average size, sometimes I ride a M, sometimes an ML, he's always ML.
The name M/L exists because we wanted a name to describe a bike that was designed for a mid size rider (178cm) but reflected the fact that at the time, our bikes were pretty massive reach numbers compared to the average 'Medium' bike on sale. It stands for in our original parlance 'Medium-Long' but over time has become a Medium-Large. We could have easily gone XS/S/M/L/XL, but we wanted to be sure that people buying our bikes wouldn't fall into the trap of buying a large just because thats what they always had, so ML was born. A size created purely to make you stop and think 'Hey thats maybe the one I need' as opposed to actually needing an extra size in the middle.
More recently we've started designing with the reach & stack more closely packed in the M/ML/L sizes, reflecting that there's a bell curve of sizing and trying to evenly space the sizes doesn't reflect the density of the user base in the mid sizes.
So back to ML - its become a convenient moniker for the middle size in a range, but ultimately wanting more ML bikes is probably more like wanting bikes with shorter reaches/taller stack heights, as well as 5 or 6 size ranges with sizing more closely spaced in the middle. That seems to give more flexibility in terms of fit than increasing/decreasing fixed increments of reach alone, smaller gaps between sizes make it easy to find your perfect fit, and since top tube heights and seat tube lengths are broadly irrelevant now (except on those extreme ends of the spectrum) you can choose between at least 2 sizes and see what works best for you.
Mean you know what I min triggerd